FICTIONAL SAMPLE DATA,Client: Summit Plumbing & Heating,Agency: Brightline Digital,Report month: September 2026,,
channel,metric,august,september,change_vs_august,notes
Search ads,Spend (USD),3200.00,3350.00,+4.7%,
Search ads,Leads,64,71,+10.9%,
Search ads,Cost per lead (USD),50.00,47.18,-5.6%,
Social ads,Spend (USD),1500.00,1500.00,+0.0%,
Social ads,Leads,30,18,-40.0%,New ad creative launched 2026-09-08
Social ads,Cost per lead (USD),50.00,83.33,+66.7%,
Website (organic),Visits,4100,3350,-18.3%,
Website (organic),Form leads,22,16,-27.3%,
Phone,Calls from tracked numbers,88,61,-30.7%,Tracking number on the website changed 2026-09-10; calls on the old number from 09-01 to 09-09 are not counted
All channels,Leads (search + social + forms),116,105,-9.5%,
Client CRM,Booked jobs,41,44,+7.3%,Reported by the client