# Sample output

Prompt v2 (the one in `README.md`), run 2026-09-27 on `sample-monthly-numbers.csv`, with `sample-last-month-commentary.txt` pasted as last month's commentary. Fictional data. Claude's answer below, unedited.

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Hi Mike,

Here's the short version of September.

What happened: 105 leads this month, down from 116 in August. But booked jobs went up, from 41 to 44. Search ads brought in 71 leads, up from 64, and cost per lead dropped to $47.18. Social ads fell to 18 leads, from 30.

Why: the new social ads went live on September 8, the same month social leads dropped. That may be the reason, but we haven't confirmed it yet. Phone calls show 61, down from 88, but that isn't a real drop. The tracking number on the website changed on September 10, so calls to the old number from September 1 to 9 aren't counted. Website visits and form leads are down too, and we don't know why yet.

What's next: [SUGGESTION] Put the August social ads back up next to the new ones and compare. [SUGGESTION] Look into the drop in website visits before we change anything on the site.

Any questions, just reply here.

Sarah

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**Questions to answer before this goes out**

1. Do you want to say the new social ads caused the drop, or only that the timing lines up? The notes give the launch date, not the reason.
2. Do you know why website visits fell 18.3%? Nothing in the notes explains it.
3. Can you get September 1 to 9 calls from the old tracking number? Then the calls figure would be complete.
4. Booked jobs come from the client's own CRM. Is 44 final for September?