FICTIONAL SAMPLE DATA. Messy notes from a discovery call, typed during the call. Made-up agency and client.

Call w/ Cedar Ridge Veterinary Clinics - Tue 9/22 - me (Copperleaf Studio) + Jess Moreno (practice mgr) + Dr. Allen for last 10 min

- 3 clinics: Cedar Ridge (main), Millbrook, Eastgate. each has its own old website?? Millbrook + Eastgate came w/ acquisitions
- want ONE site for all 3, each location its own page w/ hours, vets, map
- current main site built 2019, slow on phones, Jess: "clients call us to ask things that are on the website but they can't find them"
- front desk answers same q's all day: hours, do you see exotics (Millbrook only - rabbits, birds), new client forms, pricing for vaccines (they DON'T want prices on site)
- want online booking. they use VetBook for appointments. VetBook has a booking widget? Jess thinks yes, not sure
- new client forms: currently PDF, printed, filled in lobby. want online form
- photos: "we have nothing good", all phone pics. would they pay for a shoot? didn't ask
- Jess can write vet bios. rest of the text?? unclear
- SEO came up: Dr Allen asked "will people find us on Google", esp. Eastgate (new town)
- timeline: new vet joins Eastgate in January, want site live before then
- they like Riverside Animal Hospital's site (clean, big book button)
- budget: "haven't set one, depends what it takes"
- Dr Allen at end: "my partners will want to see it before we sign anything"
- follow up: send proposal next week
- domain: main one is cedarridgevet.example. the other 2 domains, Jess not sure who has the logins, maybe old agency