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Five Checks Before You Hire an Agency

The five questions to ask before you hire an automation agency.

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Inside: Steps, The five checks, Scoring it, 1 file to download.

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Steps

  1. Before your first call with any automation agency, open the five-checks-scorecard.csv file below, or copy the checklist onto paper.
  2. Ask all five questions out loud, in your first call. Don't wait for a proposal to come back before asking.
  3. Write down their answer next to each check.
  4. Mark each one pass or fail using the red flag under it.
  5. Count the passes. A good agency answers all five in under a minute, because they've thought about this before you asked.

The five checks

The five checks
Check 1, proof it runs for real: ask how many real runs the system has, for a client they can name. Red flag: they can only show you a demo, not a real client.

Check 2, a rule decides the routing: ask what decides the routing, a rule or the AI. Red flag: the honest answer is "the AI decides."

Check 3, settings you can change yourself: ask which settings you can change yourself after handover. Red flag: every change means opening a support ticket.

Check 4, your accounts, your keys: ask whose accounts this runs on, and who holds the main admin login. Red flag: it runs on their accounts, with their keys, not yours.

Check 5, a real plan for when it breaks: ask what the system does when it's wrong. Red flag: a shrug, or no real answer.

Scoring it

Scoring it
A good agency answers all five in under a minute. They've thought about this before you asked.

A shaky one steers the conversation back to the demo instead of answering. That reaction is your answer.

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